Schlitz Beer Composite Sign

Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA.  This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age. The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”.  The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era. This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.

This is a Reading Premium Beer "Taste Test" poster from the Reading Brewing Company located in Reading, PA.  The poster is about 11"W  X 14.5"H and displays images of cans from Miller, Budweiser, Schlitz, and Reading.   The poster was meant to advertise that Reading Premium Beer was not only cheaper but it tasted a lot better then bigger brand name beers.  Posters like these were probably distributed prior to the Reading brewery's closing due to competition with larger breweries in 1976.  All of these posters are new-old-stock and in excellent condition. [addtoany]