Old Reading Beer Gus TOC Sign

Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA.  This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age. The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”.  The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era. This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.

Here is a Daeufers Beer Glass Sign from the Daeufer-Lieberman Brewing Company located in Allentown, PA.  This Daeufers Beer Sign is from the early 1930’s era and is in very good condition considering how old it is. This Daeufer Sign is approximately 14.5″ by 8.5″ by 4″ and is made of reverse-painted glass mounted in a back-lit metal body. Unfortunately there isn’t any makers markings or decals on the back of the sign. The graphics on this sign display the script Daeufer’s lettering that was used on a variety of their advertising as well as the text on the bottom that reads “Allentown’s Favorite Since 1848”.