Back to Signs
Old Reading Beer Gus TOC Sign
$350.00
Condition: Fair
Era: 1930’s
Brewery: Old Reading Brewing Company
Location: Reading, PA
Makers Mark: Permanent Sign & Display Company
1 in stock
Category: Signs
Related products

Esslingers Premium Beer Sign
Here is a Esslingers Premium Beer Sign from the Esslinger Brewery Inc. located in Philadelphia, PA. This Esslingers Premium Beer Sign is from the 1940’s era and is in excellent condition for it’s age.
The graphics on this Esslinger Beer Sign is of the Esslinger’s logo and the brewery’s mascot “King Pin (aka Little Man)”. The typography on the sign reads “Philadelphia’s Only Premium Beer” which was a tagline that the brewery used in it’s marketing plan predominantly in the early 1940’s era.
This Esslinger’s Beer Sign is approximately 4″ X 6″ and is made of foil over composite material and would have had a string hanger and metal easel on the back for display.

Solicitors TOC Sign
Here is a Solicitors Tin Sign from the Nebraska Beer & Liquor Retailers Association. This Solicitors Tin Sign is from the 1930s era and is in excellent condition considering how old it is. It is approximately 12″ wide and was made by the Whitehead & Hoag Company located in Newark, NJ. Signs like these would have hung inside of Nebraska beer distributors and liquor stores to curb solicitation and solicitors from entering the establishment.

Daeufers Beer Glass Sign
Here is a Daeufers Beer Glass Sign from the Daeufer-Lieberman Brewing Company located in Allentown, PA. This Daeufers Beer Sign is from the early 1930’s era and is in very good condition considering how old it is.
This Daeufer Sign is approximately 14.5″ by 8.5″ by 4″ and is made of reverse-painted glass mounted in a back-lit metal body. Unfortunately there isn’t any makers markings or decals on the back of the sign. The graphics on this sign display the script Daeufer’s lettering that was used on a variety of their advertising as well as the text on the bottom that reads “Allentown’s Favorite Since 1848”.

Stegmaier Beer Button Sign
Here is a Stegmaier Beer Button Sign from the Stegmaier Brewing Company located in Wilkes-Barre, PA. This Stegmaier Beer Button Sign is from the 1940’s era and is in excellent condition considering how old it is.
The sign is approximately 6″ wide and was made by the Bastian Brothers Company located in Rochester, NY. This style of Bastian Bros Co. sign is known as a button sign.
This NOS (New-Old Stock) sign was originally found as part of a salesman kit from Bastian Brothers Company.