Here is a Hensler’s Popular Beer Sign from the Joseph Hensler Brewing Company located in Newark, NJ. This pre-prohibition era Hensler’s Popular Beer Sign is from between 1889 to 1920 and is in very good condition for it’s age.
This Hensler’s Beer Sign is approximately 24″ wide and made of a piece of curved reverse-painted and gold gilded glass mounted in a round wooden frame. Based on the style of the craftsmanship and materials of the Hensler Beer sign compared to other signs that I’ve seen in the past, I would guess that it was made by the Rodier & Fitzgerald Co. located in New York City, NY. The graphics on this Rodier & Fitzgerald Co. sign is of the brewery’s initials “JHBC” inside of a red insignia marking surrounded by the text that reads “The Jos. Hensler Brew’G Co. Newark, N.J.” and “Hensler’s Popular Beer”.
Signs like this one would have been displayed as a bar back sign and would have hung on the walls behind the bar to advertise Popular Beer to saloon patrons. Popular Beer was a flagship brew that the Joseph Hensler Brewery produced as early as the the late 1800’s era and continued producing the product until the 1940’s era.