Newark, NJ
The Whitehead & Hoag Company was established in 1892 by Benjamin S. Whitehead and Chester R. Hoag located in Newark, NJ. The Whitehead & Hoag Company was a major manufacturing company of pins, metals, buttons, match safes, pocket mirrors, and “Crystoglas” advertising signs. They had branch offices in many major cities across the United States, Argentina, Australia, and England just to name a few.
They produced a variety of products for companies and organization such as Coca Cola Company, John Deere, soda makers, political figures, private clubs and orders. They also produced advertising items for various breweries across the country including Adam Scheidt, Terre Haute, Massachusetts, Fall City, and Smith Bros just to name a few. During World War II, they supported the war efforts by producing identification buttons which were worn by millions of war effort workers and military base personnel.
In 1953 the company began to fall apart. But in 1959, a long-time competitor, Bastian Brothers Company located in Rochester, N.Y., bought the business. Rather than merging Whitehead & Hoag into Bastian’s business, the new owner ordered the factory to be sold and all dies and records destroyed. Bastian kept the trademark and Whitehead & Hoag name till 1965 when they ceased using the branding.
One of their manufacturing buildings in Newark, NJ is still standing to this day and is currently used as a self-storage facility; click here to view the building.
Below are a few examples of their products:
