37 East 18th Street / New York City, NY
The Pacific Display Card Company was established in 1927 located in New York City, NY. The Pacific Display Card Co. was an advertising manufacturing company specializing in tin-over-cardboard (TOC) metal signs, composite signs and clocks, and easel-backed cardboard signs for various companies and industries across the country.
Pacific Display composite and cardboard signs were especially popular in the mid-1940s during the metal shortages of World War II in that they weren’t made with war effort materials. They also had a few competitors producing similar composite and cardboard advertising signs from companies like Kirby-Coggeshall-Steinau Co. located in Milwaukee, WI, and W. H. Fayle & Co. located in Boston, MA.
They produced signs and clocks for the brewing industry for breweries like Sunshine, Stegmaier, Lion Inc., Neuweiler, Dauefer, Yuengling, Mt Carbon, Gibbons, Kaiers, Horlacher, Old Reading, Latrobe, Catasauqua, Rolling Rock, Piels, Krueger, Cinci, Brading, Molson, Century Importers, and Pilsner Urquell just to name a few.
The original headquarters office building is still standing to this day; click here to view the building.
Below are a few examples of their signs:
