Beloit, WI
The General Neon Products was established between the 1930’s and 1940’s era located in Beloit, WI. General Neon Products produced outdoor porcelain enamel and neon advertising signs. They produced advertising signs primarily for diners, garages, service stations, hardware stores, restaurants, and taverns. Some of the larger companies included Ford and Oldsmobile as well for the brewing industry from breweries like Dahlke, Potosi, and Blatz just to name a few.
Below are a few examples of General Neon Products signs:
