Milwaukee, WI
The Everbrite Sign Company was founded by Charles J. Wamser and established in 1927 located in Milwaukee, WI. The company originally was names Sheet Metal Products inc. until 1935 when they changed names to Everbrite Electric Signs Inc. Everbrite Sign Co. quickly made a name for themselves for producing large porcelain enamel, small bar back lighted and neon signs, and reverse-painted-glass advertising signs for various industries and companies across the country and quickly became a national leader in the porcelain sign and illuminated sign industry. They also produced smaller POP lighted signs, neon signs, and counter top lighted signs too. One style of smaller bar back neon sign that Everbrite produced were sign known as a “Gas Tube Display”. Gas Tube Display Signs where basically a cross between reverse-painted glass back lit sign with neon lettering.
As prohibition faded into history in 1933, a booming demand for beer signs arose. This led to a significant production increase, not to mention the start of what was to become a long-standing relationship with the brewing industry. With the metal shortage that followed WWII in the 1940’s, the company had to switched to non-metal material such as composite and wood to continue production of it’s signs.
Everbrite is still in business to this day and still produces quality advertising signs for various markets including automotive, brewery, convenience stores, medical, retail, petroleum and quick service restaurants, to name a few. The brewing industry is where a lot of their signs were produced for.
Everbrite Sign Company made various signs for breweries like Braumeister, Kingsbury, Fox Head, Leinenkugel, Pilot, Golden Drops, and Schlitz just to name a few.
Below are a few examples of Everbrite Signs: