Breweries have long used advertising as a key strategy to market their products, and one of the most captivating forms of advertisement in the 19th and early 20th centuries was the use of factory scenes on their signs. These detailed, … Continued
The Rettig Brewing Company was one of the many historic breweries that contributed to Pennsylvania’s rich brewing heritage. Located in Pottsville, PA, a town best known today as the home of Yuengling, Rettig Brewing played a significant role in the … Continued
The 1930s was a decade of profound economic hardship and sweeping government reforms in the United States. In response to the Great Depression, President Franklin D. Roosevelt introduced the New Deal, a series of programs and policies designed to stimulate … Continued
The story of Barbey’s Inc. Brewery, located in Reading, Pennsylvania, is one of perseverance, innovation, and eventual transformation. Established in 1869 by George Barbey, the brewery quickly became a cornerstone of the city’s thriving industrial and social landscape. Originally located … Continued
Punched metal advertising signs were once a staple in outdoor advertising, dominating streetscapes and storefronts during the early 20th century. Before the invention of neon lighting in the 1920s, businesses relied heavily on these eye-catching displays to draw in customers. … Continued
D.G. Yuengling & Son Brewery, located in Pottsville, Pennsylvania, is a cornerstone of American brewing history. Established in 1829 by David Gottlieb Yuengling, this brewery has weathered the test of time to become the oldest operating brewery in the United … Continued
When we think of vintage advertising signs, images of embossed tin and porcelain signs often come to mind. But there’s another captivating medium that adds an entirely different level of allure and elegance to the world of antique advertising: scalloped-edge … Continued
The Yocum Brothers Company was established in Reading, PA with a rich history in the cigar and tobacco industry that flourished in the state during the 19th and early 20th centuries. Founded in the mid-1800s, the company became one of … Continued
Nestled in the heart of Berks County, Boyertown, Pennsylvania has a rich history of industry and community spirit. Among its historical highlights was the Boyertown Brewing Company, a small but well-loved brewery located at 128 East Philadelphia Avenue. Though it … Continued
The Esslinger Brewing Company was established in Philadelphia, Pennsylvania, in 1868. Founded by Charles Esslinger, the brewery was rooted in the German brewing tradition, which was highly regarded for its quality and consistency. At a time when beer consumption was … Continued