On January 16th, 1920 the United States instated a law appealing the 18th Amendment which prohibited the making, buying, and selling of alcoholic beverages including beer, spirits, and wine. This point in time was know as prohibition. With prohibition instated; how could breweries survive…? During … Continued
After the National Repeal of Prohibition in 1933 there was a huge stampede of eye catching advertising being produced by breweries in an effort to stand outside of an already flooded market of beer and brewery advertising. All sorts of … Continued
During the 1940’s the Barbey’s Inc. Sunshine Brewing Company located in Reading, PA initiated a large and successful marketing campaign centered around hunting, fishing, and outdoor scenes to promote and advertise their beer. The brewery turned to famous and esteemed … Continued