Brewing Against the Odds: Near Beer, Malt, and Cereal Beverages

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The era of Prohibition in the United States, spanning from 1920 to 1933, brought about a dramatic shift in the nation’s drinking culture. While the 18th Amendment banned the production, sale, transportation, advertising, and consumption of alcoholic beverages; it gave … Continued

The History of the Adam Scheidt Brewery

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The Adam Scheidt Brewing Company was founded in 1861 in Norristown, Pennsylvania. Adam Scheidt Sr. and his brother, Matthias, began their brewing business in the family’s basement. They used traditional German brewing methods to create their first beer, which they … Continued

Edge-Lit Neon Signs: History & Innovators

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Neon signs have been a staple of advertising and entertainment since the early 1900s, but it wasn’t until the mid-20th century that a new innovation revolutionized the industry: the edge-lit neon sign. This type of sign was developed independently various … Continued

The Evolution of the Beer Can

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The history of the beer can began in the early 20th century when breweries were looking for a way to package and sell their beer to a wider audience. Prior to this, beer was primarily sold in bottles or kegs, … Continued

The Golden Age of Porcelain Signs

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Porcelain advertising signs have a long and fascinating history. The earliest known porcelain signs date back to the late 1800s, when they were used to advertise products such as soap, tobacco, breweries, and patent medicines. These early signs were often … Continued