This is a Reading Premium Beer "Taste Test" poster from the Reading Brewing Company located in Reading, PA. The poster is about 11"W X 14.5"H and displays images of cans from Miller, Budweiser, Schlitz, and Reading. The poster was meant to advertise that Reading Premium Beer was not only cheaper but it tasted a lot better then bigger brand name beers. Posters like these were probably distributed prior to the Reading brewery's closing due to competition with larger breweries in 1976. All of these posters are new-old-stock and in excellent condition.
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Here is a Stage Beer Sign from the Griesedieck Bros. Brewing Company located in St. Louis, MO. This Stag Beer TOC Sign is from the 1940s era and is in excellent condition considering how old it is.
The sign is approximately 9″ by 6″ and was made by the Bastian Brothers Companylocated in Rochester, NY. This style of Bastian Bros Co. sign is known as a “Prismatic Sign”.
This NOS (New-Old Stock) sign was originally found as part of a salesman kit from Bastian Brothers Company.
Here is a Canadian Pale Lager Sign from the Canadian Pale Products Association (previously the Graupner Brewing Company) located in Harrisburg, PA. This Canadian Pale Lager Sign is from between 1930 to 1932 and is in very good condition considering how old it is.
The sign is approximately 20″ by 14″ and is made of embossed metal. Canadian Pale Lager was a prohibition-era malted beverage similar to “near-beer” which had an alcohol percentage between 1/2% – 1% alcohol by volume. Signs like these would have been displayed in general stores or cafes to advertise these malted beverages during prohibition when alcohol was outlawed throughout the United States.