Here is a Esquire Premium Beer Sign from the Jones Brewing Company located in Smithton, PA. This Esquire Premium Beer Sign is from the 1950’s era and is in excellent condition considering how old it is.
This sign was made byAdvertising Products Inc. located in Cincinnati, OH. It’s made of a piece of curved reverse-painted glass mounted in a back-lit metal body. Signs like these were used as sconce lights and bar back displays in taverns and distributors to advertise Jones Brewery products.
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This is a Reading Premium Beer "Taste Test" poster from the Reading Brewing Company located in Reading, PA. The poster is about 11"W X 14.5"H and displays images of cans from Miller, Budweiser, Schlitz, and Reading. The poster was meant to advertise that Reading Premium Beer was not only cheaper but it tasted a lot better then bigger brand name beers. Posters like these were probably distributed prior to the Reading brewery's closing due to competition with larger breweries in 1976. All of these posters are new-old-stock and in excellent condition.
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Here is a Canadian Pale Lager Sign from the Canadian Pale Products Association (previously the Graupner Brewing Company) located in Harrisburg, PA. This Canadian Pale Lager Sign is from between 1930 to 1932 and is in very good condition considering how old it is.
The sign is approximately 20″ by 14″ and is made of embossed metal. Canadian Pale Lager was a prohibition-era malted beverage similar to “near-beer” which had an alcohol percentage between 1/2% – 1% alcohol by volume. Signs like these would have been displayed in general stores or cafes to advertise these malted beverages during prohibition when alcohol was outlawed throughout the United States.