Here is a Reading Beer Spinner Sign from the Reading Brewing Company located in Reading, PA. Judging from the graphics on this sign as well as the Reading logo used it is probably from the 1960’s to the 1970’s era. A Reading Beer Spinner Sign like this one as well as other spinner signs were very popular back in that time. The mechanism that marks the flashy spinning colors on the “Reach for” graphic is done with a semi transparent turning wheel attached to what resembles a clock motor with a florescent light illuminating from behind the wheel.
This Reading Beer Spinner Sign is in excellent working condition with the exception that it is missing both plastic covers on each side of the light. This is common in lighted signs and clocks that us the same sides from this era; they usually got lost or broken from what I have seen.
I love the retro look of this sign as well as the 2 popular tag-lines that the Reading brewery used during that time. Once being “Reach for Reading” and the other being “The Friendly Beer for Modern People”.